Creator, Competitor, and Connector
From the outside, Jordyn Smith鈥檚 time at 海角直播 looks like a highlight reel鈥擠ean鈥檚 List honors, all-time assists leader for women鈥檚 basketball, a standout capstone presentation, and a dream opportunity at the University of Notre Dame鈥檚 Mendoza College of Business. But to understand her story is to see what lies beneath: a creative mind, a disciplined spirit, and a person who grew into her voice, her passions, and her future.
An Entrepreneur at Heart
Smith鈥檚 story starts early, with duct tape wallets, bookmarks, and handmade jewelry sold in middle school hallways. 鈥淚 got in trouble for selling bookmarks in class,鈥 she says with a smile. But that entrepreneurial spark ignited a real business in high school, shipping custom water bottles and designs around the world. 鈥淚 learned how to manage customers, orders, and branding鈥攊t was a full operation,鈥 she said.
That business mindset came with discipline. Even recovering from surgery didn鈥檛 slow her down. 鈥淚 still had orders to fulfill. It taught me how to stay on task, even when things aren鈥檛 ideal.鈥
The Power of Holy Cross
Though she once imagined college far from home and in warmer weather, Holy Cross offered something unexpected: space to grow, and support when it mattered most.
鈥淚 thought I needed to go far to be independent,鈥 Jordyn said. 鈥淏ut here, I had everything I needed鈥攁 close-knit community that allowed me to discover who I really am.鈥
Her freshman self wouldn鈥檛 recognize her now. 鈥淚 was quiet, super focused on sports and school. I鈥檝e grown so much鈥攕ocially, creatively, and professionally. I鈥檝e learned to loosen up, enjoy the moment, and still get things done.鈥
Creating Her Lane
Jordyn鈥檚 college career was defined by a unique blend of art, athletics, and ambition. She found mentors in teammates, professors, and professionals who helped open new doors. From a design role at Barry Media to social media management for Notre Dame women鈥檚 basketball, Jordyn found herself producing content for one of the top Division I programs in the country.
鈥淩unning their TikTok, being at practices, working media day鈥攖hose were huge moments,鈥 she said. 鈥淚 filmed Olivia Miles returning to the court after injury, and that clip was reposted by OverTime. Being part of that team鈥攅ven behind the scenes鈥攚as surreal.鈥
She did all this while balancing classes, practices, games, and part-time work as a nanny. 鈥淚 like to stay busy,鈥 she said, almost laughing. 鈥淏ut I don鈥檛 regret any of it.鈥
What Comes Next
Smith will begin Notre Dame鈥檚 brand-new M.S. in Digital Marketing program this fall. She plans to keep contributing creatively in athletics and marketing鈥攊deally on a team where she feels connected to a larger mission.
鈥淚 love the feeling of being part of something bigger鈥攐f helping a group succeed behind the scenes,鈥 she said. 鈥淲hether it鈥檚 digital marketing, social media, or storytelling, I just want to keep creating in community.鈥
And while her basketball playing days are done, her commitment to the sport lives on. She plans to coach, train young athletes, and stay close to the game. In the meantime? 鈥淚鈥檓 running a half marathon this weekend,鈥 she said, already in motion.
Legacy of Leadership
As the College鈥檚 all-Time leader in assists and steals, Jordyn鈥檚 legacy is about more than stats. It鈥檚 about presence. Support. Reliability.
鈥淚 didn鈥檛 come in trying to break records. I just wanted to do what the team needed,鈥 she said. 鈥淚f people remember me as a good teammate鈥攕omeone who showed up and helped us succeed鈥攖hat means everything.鈥